Today's top brands are embracing the opportunity to become publishers, leveraging content in new and intelligent ways that transform readers into customers. We've developed a manual for brands interested in getting in on the publishing game, and shared best practices we've developed from running dozens of brand publications for businesses of all sizes.
In this guide you will learn:
- Why more brands are committing to publishing original content
- How to leverage content strategically
- How to generate a consistent flow of quality leads from your brand publication
- How to measure results
- Which brand publications are doing it right — and what kind of results they've garnered